Having recently been awarded the Best Sustainable Hair Tools Brand by Marie Claire, we’re on a mission to lead the hair and beauty industry in becoming even more sustainable through our commitments to recycling and more. The amount of e-waste going to landfill, paired with the lack of awareness surrounding the severity of this waste stream growth is concerning…

DID YOU KNOW

• 80% OF ALL ELECTRONIC WASTE IS NOT RECYCLED, ENDING UP IN LANDFILL
• 142BN UNITS OF PACKAGING IS GENERATED BY THE BEAUTY INDUSTRY EACH YEAR 

That’s why we’re taking action NOW for a BETTER FUTURE. Here are five ways in which CLOUD NINE are already taking steps to be more sustainable and pave the way for the industry…

1. World First Recycling Scheme

Since launching the world’s first hair straightening iron recycling scheme in August 2019, we’ve saved over 50,000 straighteners from landfill – but we’re not stopping there. This April, we have expanded our recycling scheme to offer FREE recycling for any Hairdryer, Curling Wand or Straightening Iron - in a world first scheme. Join our mission to save 1.5 million hair styling tools from landfill by recycling your old, unwanted or broken ones, here. Plus, you’ll receive 10% off your next purchase!

2. We plant trees!

If reducing your carbon footprint wasn’t enough of a reason to choose an Eco Box at checkout, we will also plant ten trees on your behalf throughout the entire year! Last year, we teamed up with Ecologi, an organisation that partners with climate projects to offset carbon emissions and build forests all around the world. We have already planted over 2500 trees in forests from Madagascar to Mozambique but we’re not stopping there…that’s why we’re planting ten trees for EVERY SINGLE ORDER made throughout April.

3. Low carbon shipping methods

We are keen to use low carbon shipping methods wherever possible. That’s why we do not transport our products from their country of manufacture, South Korea, via freight. This massively reduces our carbon footprint and helps us be Kinder to the Environment.

4. Eco-Friendly Water Bottles

Finally, for every purchase in April, customers will receive a complementary CLOUD NINE Rose Gold Water Bottle. Our Eco-Friendly Water Bottle allows you to stay hydrated whilst significantly reducing the amount of single use plastic you use day to day. Keep an eye out on our website and social media channels throughout the year for new colours!

This is just the start for CLOUD NINE on our sustainability journey. Find out more about our sustainability initiatives here and join us on our mission.